How to Write an RFP for Web Development,

A well-written RFP is the face of your company for potential collaborations. Writing a request for proposal RFP is preferable to achieve several kinds of projects comfortably, and it may seem like a simple task to complete. Writing a request for proposal means you are presenting an opportunity for the new business to agencies, which allows you to choose from the responses that best match your goals and restrictions. Good working ls and guide to better working relationships, which encourages lead to better projects and outcomes. It is required to provide all the essential details regarding the project, which it will allow the vendors to know about your project to bid accurately. Several types of questions need to be included for asking the vendors to assess their fitness and capability to the project. An RFP helps to establish clear goals, provide the right details, and solicit valuable information from vendors. While writing an RFP for web development, it is essential to add all the necessary information with an acceptable deal and effort into crafting responses. The project is not described completely with the lack of information and unclear specifications. A varying set of proposals with less information is difficult to compare, where you may miss out on responses entirely if the RFP does not present a feasible project completely. 


A convenient range of web solution RFP takes a step back to think about a new website, whether that could mean for your company, and then accurately conveys that message. Additionally, it also stets a well-structured framework for the proposal with specific information, which helps to decide on vendor selection. In this guide, we describe the core functionalities that you can include in an RFP and how to do the plan for your project. It also includes several strategies to implement with a convenient format to follow.


The Importance of Web RFP Process

Creating or writing a web RFP process is essential for every web solutions project. Web RFP is preferable for website design, web redesign, and web development all the time. Writing a proposal for web solutions usually tell whether a company is a good fit for us simply by reading through the RFP. It also clarifies the goals of the new website design to work conveniently. By using an RFP, you can explain the criteria for vendor selection. It also allows you to know all the information correctly and articulate details like functionality and deadlines, including the selection processes and contact information. However, describing an RFP does not require having the fancy format and pithy jokes or different diagrams and flow charts. While writing RFP, it is necessary to keep in mind that it is necessary to ask questions from potential web designers and developers, which helps to pick the partner for your working process. If you also mention who you are, that will create a convenient impression to be the best vendor for working further with them. Lastly, you need to create a clear concept regarding all the essential information, which will determine that you can be a good client based on your RFP.


Why Should You Create a Web Solution RFP?

Writing or creating a website RFP is beneficial for everyone. It helps to understand the capabilities and quality of work, including the compatibility of both the clients and vendors. It is not professional work to use the traditional method of contacting each agency directly to ask about how partnership regarding a web solution project. But the RFP is the best way to finalize the selection process efficiently. It also allows both parties to understand the requirements and working process conveniently. You can also provide a brief description of the entire project clearly with the project goals and explain the criteria regarding the essential details like desired functionality and project constraints. It also allows the vendors to understand the full project scope with further extending and more accurate quotes. Ultimately, it will help to take deep insights into vendor capabilities, expertise, and background.


The Basic Structure of Web Solution RFP

The basic structure of a website solution RFP includes several kinds of methods. Starting the website solution proposal requires several crucial selections, and every web RFP requires maintaining all the following factors below for a better understanding and quality working process.


However, the basic structure of web solution RFP includes;


  • Intro / Project Overview

  • Company Overview

  • Your Website’s Audience

  • New Website Objectives

  • Current Website

  • New Website Functionality Requirements

  • New Website Wish List

  • Ecommerce Details

  • Website Budget Details

  • Proposal Requirements

  • Website RFP & Project Timeline Details


All these factors are essential in the initial stage of the website development and solution RFP. These factors are crucial and help to do a better evaluation of the project, and that also assist in generating convenient concepts to work comfortably.


The Project Overview

The intro or the project overview is an initial stage of the RFP, where you need to include all the vital information to the RFP regarding the project. It will help to decide is preferable to make an initial decision on whether the project is worth their time. As a client or the business owner, it is necessary to write this part perfectly in the initial part of the RFP to get the attention of vendors.


Company Overview

Adding the company overview is also essential, and that helps to evaluate the web solution project conveniently. In this section, you need to introduce your company by adding several paragraphs. Here, you do not need to add the unnecessary history of your company to overwhelm the readers. But you can include enough information to introduce your company, where those who have never heard of you will get a sense of your business.


Website Audience

It is always negotiable to describe your website audience to transform them into potential customers. Also, the information of the website audience is essential for the vendors to understand the entire site to work conveniently. This type of critical information also helps the website designers, developers, strategists, and copywriters to focus on the audience spontaneously. It also helps to know the type of audience, which will determine everything from functionality to UX and aesthetics.


New Website Objectives

It is essential to ensure the new website objectives of every website development. It is necessary to recruit the new functionalities and features while sending the RFP to the vendors. Adding new objectives to the website is preferable to identify the primary purpose of web solutions. Here, also you can list the secondary items or other territory items comfortably. It is negotiable to have a website for a business, including an objective to increase sales-ready leads. The new objectives of a website come with an excellent solution with a different look regarding a primary goal to educate investors.


Current Website

Describing the current situation of a website is necessary to get the best solution conveniently. It is also essential to take a very honest inventory of different problems or issues and other things that are not working with the current website. A genuine review of the recent situation of the website will help the developers to understand all the issues to provide the complete solution ever. The more specific details you can give to the vendors regarding the web development project, the working process will be faster and more productive.


New Website Functionality & Requirement

In this phase, you need to describe the new website functionalities and requirements of your exciting website. You can also add the same thing to your newly built-in website efficiently. It is necessary to describe the essential functionalities in the RFP request for proposal for your new website. If you add all the requirements of a website accurately, it will be more accessible for the vendor to give a perfect estimation of the web development project. However, the website functionalities are different from the website objectives. This is the stage of the goals and specific functionalities. The functionality and other requirement are essential to add in the RFP for a better working process and preferable evaluation.


The Wish List of New Website

This section is all about adding the new website wish list. Here, you need to include the operational functionality of the working project, which depends on the budget of the entire working process. You need to separate the list as per the requirements, which will allow you to maintain the costs to accelerate the project efficiently. Also, it will empower you to decide on functionalities based on budget and timeline impact. The wish list will guide the developers to work step-by-step regarding the requirements and functionalities.


E-commerce Details

The eCommerce development section is not mandatory for every type of website. This section is preferable if your website includes e-commerce components for adding the website pattern, product/SKU quantity, including the near-term and long-term anticipated growth. These types of details are crucial for designing an eCommerce web platform, which makes sense for the exciting projects’ immediate and future budgets. It is beneficial to add e-commerce related details, which helps to understand the entire project efficiently and work spontaneously.


Website Budget Details

Adding the website solution budget details is essential to evaluate the project successfully. However, the budget section of a web development project depends on the working requirements, features, and functionalities of a website. You can add this section with the project overview or after describing the information of technology and specifications. Here, you can explain the payment methods as well as the payment schedule with a proper timeline. Explaining the budget of a website solution is essential for a better understanding with several identifications.


Proposal Requirements

The proposal requirements are essential to set up a convenient timeline. It also helps to set up an outstanding outline of what responding vendors should include in their proposal responses. Different website design and development solution firm has different working process as per the strategies and techniques. By following this, if you can provide a clear outline of the project, it will help you to standardize responses and compare proposals in the decision-making step.


Website RFP & Project Timeline Details

In this stage, you need to add the RFP deadline, which should be included at the top of the project overview. But it is also necessary to let the vendors know the timeline of the working process regarding hearing back on their responses. It should be selected as the final decision as per the working process, where you can also include the kickoff and target website launch dates with other realistic information.


The Final Structure of Website RFP

The final structure of an RFP includes several kinds of things from top to bottom. Sending a proposal request as a vendor to the company owner after receiving all the quality and standards, it is the formate would be preferable RFP formate to use. However, the final formate of a website solution RFP includes the following factors below;


  • Brief Project Overview

  • Your Organization’s Background

  • Project Goals & Target Audience

  • Sitemap & Information Architecture

  • Scope of Work and Deliverables

  • Timeline

  • Technical Requirements

  • Principal Point of Contact

  • Budget

  • Ongoing Support / Retainer

  • Analytics

  • Web Hosting

  • Web Design Examples for Websites RFP

  • Criteria for Selection

  • Format & Proposal Timeline


Brief Project Overview

Providing a brief project overview is the first step to writing an RFP. Here, you need to describe your company for introducing with the purpose of the RFP. As a service provider, you have to include the central part of the project, including the pain point that your organization has. If the project is new, you can provide a brief description from the starting to the ending. In the case of re-design or further web development, you can highlight the current issues that need to be solved for a better working process. It would be the high-level to brief details regarding the project. However, it is essential to highlight all the metrics and working activities regarding the project to provide a better solution. These will encourage the responder about the quality of your work regarding the web professionals and solutions.


Your Organization’s Background

It is also crucial to describe your organization’s background to create value. Here, you can include what it does and what you do regarding the company and working activities. You can also add your company’s value by describing the uniqueness of your workings. Representing the company value will help the responders that more likely to find an organization that’s a good value fit both for your goals and processes. You can also add your working experiences that you have completed your different types of work before with the same niches and other projects. Presenting the experience and recommendations will help the responder with a clear concept to know about your firm, including the professionalism and the quality of your work.


Project Goals & Target Audience

The project goals and target audiences are the most significant segment of a website solution RFP. It can be the turning part of a project. Here, you need to explain the exact plan to accomplish the outcome of the entire project. After the compilation of the project, what will be the improvement, including other quantitative metrics with sales and audience increasing part and better-qualified leads? Additionally, you need to include the project goals regarding the project’s target audience with higher priority. It is necessary to make a clear concept to articulate what you want out of the working process to get it efficiently. You need to know both the concrete goals and specific site visitors to make this working process easier for the web developers. It is essential to approach the project's target audiences and goal conversions, and that will let you have the conversions and sections laser-focused to work excellently.


Sitemap & Information Architecture

The existing sitemap and information architecture are significant. It will reflect the entire project through the major site sections and navigation schema. However, the sitemap & architecture works are preferable for the pre-existing site, where you need to do the website re-design and further development. The sitemap of a website is beneficial, which determines the new content you need to write and what from the existing site will be migrated. In the case of a new site, it will determine what needs to be imported into the content management system. The content management system of the project with the new content concept or plan will help the vendor to understand the size and scope of the site. The sitemap is the beneficial part of a website, which helps all the website owners to identify the different kinds of content that the site needs to publish. The sitemap also helps the new partners to understand the importance and hierarchy of things on the site. It also becomes beneficial to identify the balance with what you've outlined in other areas of the RFP.


Scope of Work & Deliverables

The scope of work is also an essential part of the RFP, including the working deliverables. The different project requires different strategies to create scope for a better working process. In the case of website re-design or web development, you can include several kinds of things from project management to web development and design segment, including testing and quality assurance with other essential measures. For a better performance as a professional web development company, it is crucial to describe the scope and deliverables of a project to estimate the typical time to completion. The scope with all the working activities will help the vendors to know what the team is in for means to get a more accurate estimate.



It is advised to include the timeline of the entire working process of a web solution project. The timeline of a working process helps both the partners of a project to identify the deadline of the task, including several campaigns with standard measures. It is necessary to describe the time and schedule, where the compilation of the working process of a simple site requires approximately 8-weeks. A complex website or a site with so many features and programs requires more than 9-12 months. It is necessary to describe the timeline of a project, which helps the vendor that how long it will take to complete the project. The entire thing will help the vendor to identify whether the project will be worth it or not, and it is possible to finish the task on time. It is requested to use a realistic timeline to help the vendors to understand everything clearly. The timeline ultimately ensures the productivity of the work flexibility and helps them to identify the priority items for launch.


Technical Requirements

The technical requirements are also essential and need to be included in the web solution RFP. It is necessary to enclose the technical necessities that may most materially impact the schedule and deliverables. Here, we are including some following factors of technical requirements below;


  • E-commerce: If the working project comes with an eCommerce platform, it is preferable to include the e-commerce details in this section. All of the details will help vendors choose the best tools for the project.

  • CMS Content Management Software: The CMS-content management software makes a website organizable to function smoothly. It is beneficial to have CMS software like Drupal or WordPress. For a large project, it is required to write a custom platform for the company. This type of recommendation will help the vendors to understand every concept clearly.

  • Backend Programming Language: For custom software development in the system, it is necessary to add convenient specific programming languages like PHP, Ruby, or Python

  • Legacy Browser Support: It is necessary to identify how many users are still using the old version. It is essential to have the users and do they need to be supported with the previous version. It always requires additional development time to make the website responsive or display in a legacy browser.

  • Third-Party Software Integrations: The third-party software integrations are essential to include in the website RFP. Also, the organization depends on any third-party services regarding the project that need to add to the working process. 

  • User Accounts: It is also negotiable to add the user accounts to the website. The user accounts become beneficial to ensure the membership management on the site. This type of user account helps the users to access particular or hidden content on the website. That also includes other options like submitting an email address or paying to view a whitepaper.

  • Accessibility: Adding accessibility comes with several options, which involves the website that how many users are accessible to blind or limited-vision users. The accessibility of a website comes with different metrics and recommendations, including several rules and section compliance. 

  • Mobile Responsive Design: It is also necessary to include the mobile responsive design segment to ensure the user experience comfortably. Describing this thing in the RFP is necessary, where you can keep an eye out to see if they try and upcharge you for something regarding the advanced technology.


Principal Point of Contact

While writing an RFP, it is necessary to describe the principal point of the project. It will also help to understand how many team members are working on the project, whether they worked on a similar web project before or not. Additionally, the vendor may want to include digital task-management tools and collaborative approaches with other essential information. Ultimately, it is significant to know the core and principal point of contact of the working process to have an approach in mind or not, where the expectations help up-front make for a smoother working relationship from day one.



The budget or cost of website development and design comes with different types of formations. You need to provide a clear concept regarding the requirements of the working process and specifications. Or, if you have worked on a similar project before, you can comfortably specify the working parts of the project. Also, the service and labor evaluate the budget regarding the entire working process. The budget comes with a final solution of a project and helps the services team know much to rely on your direct engagement.


Ongoing Support / Retainer

After the compilation of the project, it is necessary to provide ongoing support to the website with the best maintenance. It is also essential to include a timeframe regarding the working process of the entire project. The supportive features need to be included in the agreement for support, training, ongoing web development, strategy and search engine optimization, and so on. Here, you need to include more scaled information regarding the working process and maximizing its value afterward. This section is necessary for both web partners to maintain professionalism to create long-term relationships.



For better maintenance of a website, it is essential to include analytics. Using analytics is the best way to manage and track the data from the website. However, Google analytics would be the best option to choose from with several working functionalities. Also, additional functionality like Crazy Egg generates heat maps to help increase conversions. The beneficial side of the analytics will inform your hunches with real data.


Web Hosting

The hosting selection for a website is a broad term that covers several different pieces of a scope. It is necessary to add the best hosting regarding previously outlined technical requirements. It also helps the vendor recommendations to take security and updates seriously. It is also necessary to describe who will handle the backup and an automated process for the recovery files and the database. The security safeguards and a guaranteed level of uptime are beneficial to ensure the website's performance. Also, the CDN and CMS methods need to add for creating a better-managed environment. The hosting segment is essential to ensure the different technical abilities, security, speed, and reliability.


Web Design Examples for Websites RFP

For an overall experience with the specific requirements, it is necessary to include the design example of the website in the RFP. Here, you can provide an example regarding a similar project that you have worked on before. The user experience, as an example, helps to communicate a lot of value to the vendor and helps clarify.


Criteria for Selection

The criteria for selection are essential to ensure the project’s strengths, reputations, and capabilities. The criteria also help to create the highest quality regarding the project within the budget limitations. Additionally, you need to remember the goal of the proposal to evaluate the quality of vendor fitness for the project. While assessing the technical capabilities, it is essential to include client references, project timeline, project budget, and other metrics to assess familiarity with current trends. Ultimately, this thing will encourage the company to focus the proposal on its qualities to ensure the project's success. The vendor might be an expert in some service or possess some characteristic, which is essential to the project’s success or failure to mention, and thinking it’s not worth it.


Format & Proposal Timeline

The format and proposal timeline need to evaluate for submitting the proposal using a particular format. You can use different methods while sending the proposal using Microsoft Word or a PDF file. You can use the signed & notarized hard copies of the company as an agreement if it becomes necessary to use. It is essential to create clear formate because different hosts offer different technical abilities, security, speed, and reliability as per their working strategies. While working with large teams, it is necessary to work using the format where the project may change depending on the vendor's production schedule.


Final Note

An RFP for website development or design requires different essential elements to include, where you have a good chance to answer several questions with a convenient conversation. Sending a proposal is necessary to identify what you are looking for with the exact scope of work activities. RFP is the best option to choose a great partner to work with as per the requirements for better outcomes. Additionally, the RFP helps to know about each partner specifically as per their working facilities. It also helps the service provider to know about the project based on the proposal for working smoothly. We hope you find this guide beneficial and the web solution RFP format to use. Lastly, it is a convenient method for creating a good range of proposals that you can use.

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